Application of Choice-Based Conjoint Analysis Method in Students Job Preference at Statistic Department of Universitas Negeri Padang

Abstract

In the realm of psychology studies, it is widely assumed that the age range between 18 and 25 represents a critical period during which individuals preferences begin to take shape. This developmental phase encloses college students who despite their academic pursuits, remain relatively unfamiliar with the dynamic job market, particularly in the context of rapid technological advancements. Statistics as a discipline with broad applicability across both social and scientific domains, offers student of statistics significant career prospects. This research would likely estimate the job preferences of statistics students using one of the most common use methods called choice-based conjoint (CBC) analysis. The analysis reveals that work hours were the most substantial influence on statistics students’ job preferences, with a percentage of 40.29%. In addition, other factors that influence the preferences of statistics students are such as first salary (36.87%), correlation with the field of statistics (12.04%), work environment (7.18%), and type of workplace (3.62%).