Application of Rating-Based Conjoint Analysis Method in Students E-Wallet Preference at Statistic Department of Universitas Negeri Padang

Abstract

The rapid development of technology in the era of globalization has influenced the evolution of society's life in terms of economy, social, culture, and education, with the aim of facilitating daily activities, one of which is the ease of transactions using e-wallets. An e-wallet is a payment tool that uses a server-based system. Many factors influence a person's decision to use an e-wallet as a payment method, one of which is the level of security. To identify the factors that affect someone's use of e-wallets, one method is Rating-Based Conjoint Analysis (RBC). Therefore, this study aims to determine what influences a person to use an e-wallet, with the subjects being active students of the Statistics Department at Padang State University. The results of this RBC study indicate that the most influential factor on the e-wallet preferences of statistics students is security level, with a value of 37.70%,  followed by transaction speed 23.17%,  transfer fees at  at  23.07%,  features provided at 11.78%, and the least influential factor being promotions at 4.28%.